Following our adventures with the
Knights Kingdom trading cards in 2004 and 2005, LEGO assembled a stable of freelance illustrators for cooking up several years of Ninjago cards. I missed out on that process - I was away working on
LEGO Universe - but I came back to take over illustration of the big new upcoming Legends of Chima line that was replacing Ninjago in 2014. I inherited the Ninjago illustrators for this project, although not always on a predictable schedule, since I was sharing them with several other LEGO themes without warning over the course of the year.
Given that I couldn't be completely sure when I would or wouldn't have any given freelancer support, and since the illustrations would have to be brought to a near-final state before the character and product designs they were based on could be finalized, the first task was to develop a flexible art pipeline that could handle months of interminable last-minute changes, swapping different artists and designs in and out without warning.
In the end, once we'd gotten the Chima team together and hashed out the character and story beats we wanted to highlight, it was my job to make the basic card layout sketches and secure approvals for all 160 cards, and then put together briefings to pass out to the freelance team as each batch of layouts received approval. I and whichever freelance artists were available completed two draft illustrations per person per week, which I would then set aside until the character and model designs were finalized. Once I got the go-ahead from the animators and product designers, I then did the 160 finish passes myself over several sleepless weeks, bringing them all into alignment with the final designs and with each other.
The freelance illustrators brought in to work on these cards, at various times over the course of 2012-2013, were Jake Masbruch,
Andreas Rocha,
Jonas Springborg, and later on,
Craig Sellars and
Stuart Reeves.